Real estate is a powerful and rapidly progressing industry. The advent of new marketing strategies and technological advancement has led the industry-specific trends to shift and give rise to substantial investment opportunities.
Today, the cost of property is significantly rising, and the need and demand for properties are also increasing. Moreover, millennials showing more interest in house-hunting has become an opportunity for real estate businesses to grow.
Today, emails have become a better way to connect with these potential customers and drive sales for the real estate business. With the best real estate email marketing ideas, you can easily captivate your part of the real estate boom and success.
To make things easier, take a look at this article, follow the best email marketing ideas, and let your real estate business fly high for the long term.
Top 5 Effective Email Marketing Ideas For Your Real Estate Business
Real estate and email marketing are a perfect match, provided you ensure sending the right sort of emails to the leads at the right time. As per statistics, over 63% of real estate email marketing campaigns yield positive engagement from the audience.
So, let’s take a glance at all the top real estate email marketing strategies to help you convert leads, drive more sales, and generate more revenue.
1. Send an Actionable Welcome Email to the Leads
First things first: you’ll need to start interacting with your leads via a welcome email. This type of email is an excellent way to tell cold leads and prospects about your services. This kind of an email can be sent to anyone who has found out about you through a referral, or your website, or through an open house.
You can also send a welcome email to your prospects after having had the first interaction with them. For instance, send them a welcome email after hosting the initial consultation or on their first day of house-hunting. A welcome email is a great way to greet subscribers, and connect with them for your business. It helps in providing the following information to them:
- What makes you the ideal real estate agent for their property buying/selling needs.
- What sort of emails they can expect from you in the future.
Amid fierce competition, welcome emails are an effective way to stay ahead of other realtors, by placing your brand in a position for success. Regardless of the design of your welcome email, you must ensure it is clear, precise, and actionable.
This means that your email must include a notable call-to-action (CTA) to connect on social media channels, schedule a meeting or phone, or even request for getting “white-listed” to prevent your emails from ending up in the spam folder.
2. Make Your Emails More Valuable with a Newsletter Full of Engaging & Relevant Content
You must let your prospects know your expertise in the local market. And nothing can be more effective to convey this to your prospects than an email newsletter comprising insightful, relevant, and engaging information.
Apart from featuring your real estate services, these newsletters help you stay on top of the prospect’s minds when deciding how to proceed. Moreover, newsletters help you stay connected with previous clients, especially those who can refer your business to their friends or relatives.
With articles and tips, you can ensure relevant and exciting content via newsletters. You must ensure the newsletters are short, precise, and riffling documents with shareable and enticing content.
Also, you’ll need to be careful with the newsletters. It’s unwise and unfruitful for you to send a newsletter to someone without their permission or knowing their expectations.
However, you can boost your chances of conversion by sending these newsletters to some newly generated leads. A few things to make your real estate newsletter more engaging than ever are:
- Insight into local businesses or restaurants
- Info about the open houses
- Every detail on the latest and upcoming events
- Details of recently listed properties
- Advice, tips, or news on mortgage
So, your email newsletter is an excellent real estate email marketing to help you drive more sales and generate more revenue for the long term.
3. Support and Encourage Your Buyer’s Decision-Making
You must ensure to connect with potential customers by keeping them informed and updated on the latest property listings via weekly or more frequent emails.
If the prospects have visited your website and opted for receiving alerts for new property listings, level up. Give them personalised attention via emails to find out whether they’ve considered anything exciting or not.
You can use appealing email templates to stay connected and periodically check in with the customers and their latest requirements. It’s a severe pledge to buy a property, and you’ll have to nurture and support your leads to take their time to come to a buying decision.
4. Use Emails To Engage and Captivate Interested Sellers
When it comes to real estate, sellers will wish to know the current market value of their property and whether or not you’re the right choice for them.
It’s important to answer both these questions by contacting them through email. Eventually, you can prompt those sellers to action with the answers. Your primary aim should be to meet the client in person and talk about their needs. Thus, it becomes crucial to send every email to a CTA that would prompt them to schedule a phone call or a meeting.
It’s crucial as almost 70% of home sellers discuss their needs with only a single agent prior to any contract signing. Only 4% of these sellers get in touch with a real estate agent via websites.
To stay ahead of all the real estate competitors, you’ll have to conduct face-to-face meetings with potential clients. The best real estate email marketing idea here would be to send an email with a CTA that offers a comprehensive guide for free to help sellers get more value for their property.
5. Promote Lead Generation with Extra Care for Previous Clients
As a real estate agent, your business can seek significant advantages from referrals. According to NAR, about 38% of home sellers and 40% of buyers choose real estate agents via referrals from friends, relatives, or friends.
You must carefully plan when and how to market to previous customers. Assuming that they already know much about the current real estate market, it’s best to use newsletters that aim at local events or home and garden tips.
Another way to get in touch with them is to send personalised emails less frequently. You can congratulate them on the anniversary of their move or send them greetings on holidays with your name forefront.
With personalised greetings, you’ll be letting them know how valuable they are to your business. The end goal should be to stay in touch with them, build their trust, and get their referrals.
With these top five email marketing ideas, let your real estate business skyrocket to the peak of success. So, let’s hope you’ll get the best out of email marketing and generate more and more revenue.