Not only that, but did you also know that the average rate of shopping cart abandonment is about 70%? Your customers come to your website, browse for the products they want to purchase, move to the checkout, make their money, and leave a comment or two.
They are prone to making several blunders throughout the purchasing process, particularly when entering their personal and shipping information. They subsequently get upset, enter incorrect information, and are likely to be dissatisfied with the whole experience if their purchase is lost anywhere down the line throughout the procedure.
You may have lost the opportunity to alter their minds by the time they reach out to your customer service department. A dissatisfied customer will most likely tell others about their negative experience, which may have a cascading impact on your present consumers and new prospective customers. The good news is that such challenges may be remedied by making information collecting and address validation more efficient and effective.
Address verification is a critical component in providing excellent customer service. If you don’t have it, you’re more likely to obtain addresses that are partial and/or erroneous from your consumers. Consequently, sales will certainly be lost, and consumers will be disappointed. It is explained in this article how address verification service works, why it is necessary for your customer care department, and what it can accomplish for your company.
What Is the Purpose of Address Validation?
To ensure that the shipping address data provided by your customers are accurate, postal validation or address verification must be performed. This is especially crucial for eCommerce organizations because missing consumer orders may be very costly, with merchants incurring losses of up to $197,730 per year as a result.
There are a variety of methods for validating an address, but they all reduce down to the same two things:
- Check to see whether the address is correct.
- Check to see whether the address matches any other information on file.
- Businesses may decrease the risk of fraud, enhance the customer experience, and guarantee that the delivery address information is correct and dependable by confirming the address before processing the order.
Exactly why does your customer service team need address validation?
Address verification is a critical component in providing excellent customer service. By making it simpler to engage with consumers, having precise customer addresses simplifies the customer support operations and reduces costs.
The following are five reasons why an address verification service should be included in your client service tools:
Verify that shipping addresses are correct.
Everyone understands that mailing to the incorrect address is detrimental to a company’s reputation. It comes at a cost in time, money, and client goodwill. With the help of a dependable address validation system, you may save money on avoidable expenses. This is one of the most effective methods of identifying incorrect addresses at the point of sale.
Increase the level of client happiness.
Ordering is more efficient when the address form validation is used since the data is simple to input and confirm. By streamlining the purchasing process, an automated address verification solution helps to increase customer satisfaction and increase sales. Furthermore, customers have a more positive impression of the service when errors are prevented. Neither wasting time nor dealing with erroneous information is something anybody looks forward to.
It aids in the development of customized marketing campaigns.
When it comes to offering individualized customer service, AVS may be beneficial. It enables you to discover the person’s identity behind a certain address with a high degree of accuracy. It will also assist you in putting a face to someone who has been making complaints about your goods or services, allowing you to better serve them in the future.
Reduce the number of unsuccessful shipments.
By enabling your customer care workers to quickly check addresses with clients, your team can prevent shipping things to the incorrect place.
Verifying addresses will also increase the likelihood of a package being delivered successfully. Your clients get what they have paid for when they expect to receive it, which increases their level of satisfaction further.
Fraud detection and prevention
People who attempt to use addresses that do not exist or are fake are caught by address verification software. It provides effective protection against credit card fraud and identity theft. The usage of AVS makes it more difficult for fraudsters to make use of stolen credit card numbers.