Running a nail salon is already a full-time job. Managing marketing to make your salon stand apart from the competition can seem like more than you can handle. However, with technology and plenty of online tools at your disposal, being your own marketing team is easier and more affordable than you might think. Here are some time and money saving tips on how to promote your nail salon while staying within your time and budget constraints.
1. Become Your Own SEO Expert
Maximizing your online visibility is arguably the most important part of promoting your nail salon. When a user searches for a business or service, Google and other search engines prominently display a handful of local businesses that serve that particular area. According to research, these results earn as much as 42% of the total clicks on search engine results pages. This communicates how important it is that your business appears as one of these options. Utilizing local SEO (Search Engine Optimization) strategies is how you do this.
The first step is claiming your business on business and optimizing your listing. Next, research and use local keywords related to nail salons in your area and include them in your website content. If you are new to SEO, this is a helpful guide to get you started. Implementing these strategies will increase your prominence on search engines so you can get your name out to a greater audience. It sounds complicated, but with a bit of research, you can become your own SEO expert.
2. Build Credibility With Your Website
Research shows that 81% of shoppers conduct online research before making a purchase and 84% of consumers believe having a website makes a business more credible than just a social media account. This speaks to the importance of your online presence, particularly the presence of a professional-looking website for your salon.
Online marketing tools like PosterMyWall can help you create eye-catching promotional content that you can incorporate into your site to make your stand out. They have millions of professionally designed templates specifically for your beauty salon that you can customize so you have a professional-looking website without hiring a professional.
3. Earn Trust With Customer Testimonials
Having no reviews or proof of the quality of your work is a sure way to be ignored by potential customers. Before spending money at your salon, people want to be sure that they will walk away satisfied. The best way to build credibility and trust is to provide customer testimonials and showcasing the quality of your services on your website and social media accounts.
Take pictures of your best work and ask customers to write a positive testimonial. You can even offer a discount or promotion for the next time they come in to encourage them to participate and increase the likelihood of them returning to you.
4. Engage Your Audience With Edutainment
If you are looking for ways to shake up your social media presence and increase engagement, consider posting edutainment (educational entertainment). Between all the different types of manicures and techniques, the nail salon can seem like a mystifying place. Give viewers insight into the minds of their nail technicians by posting edutainment and behind the scenes content at your salon.
To maximize efficiency and avoid getting sidetracked by walk-in appointments, you can pre-record content at your convenience and use something like PosterMyWall’s Social Media Scheduling tool to schedule social media posts ahead of time in bulk and keep your posts organized with their content planner.
5. Become a Trend Expert
Make sure your salon is up to date with the latest trends. Tons of people look to Pinterest for nail inspiration (it’s one of their top searches), so it’s a great place to get insight on what’s popular. Utilize their Pinterest Trends feature which shows you what searches are trending and lets you see how popular certain keywords are. You can use this feature to become an expert at predicting trends so you can master any design a customer might ask for.
Make sure your forward thinking is reflected in your online presence. Continuously add popular designs to your gallery and showcase them on social media so anyone who comes across your page knows they can count on you to keep up with the evolving trends.
Concluding Thoughts
Increasing visibility and standing out from your competitors is essential for your nail salon’s success. There are plenty of digital resources that can help you do this without spending excessive amounts of money. We hope these tips offer some guidance on how you can expand your reach and attract new clients.
