Video content is extremely popular and it’s not going to lose its ground anytime soon. Maybe you want to show your products better with videos, or you want to create an eCourse for your customers. Either way, you want your videos to be found. Billions of people search for new content every day, and Google algorithms love good-quality video content.
In fact, recent video SEO statistics show that blogs with video content are 50x more likely to organically rank in Google search results. So how can you improve your rankings with videos? Firstly, you need to understand that video SEO drastically differs from regular SEO. It is changing every year and keeping up with them can seem pretty tiresome. Luckily, our tips will help to ease your task.
Best Video SEO Tips To Improve Your Rankings
1. Choose Eye-Catching Video Thumbnails
Video thumbnails are very important. It’s the first impression you leave on users. If you don’t choose your thumbnails manually, the automation software will do it for you. But don’t hope that it will always be a good one. It can be not relevant to your content, and even awkward and not attractive. That’s why you want to choose your thumbnails manually.
There are no rules for these, but here are some tips to help you choose a good thumbnail:
- Make sure it’s well visible for 116x65px resolution
- Don’t use screenshots as your thumbnail
- Show faces whenever you can
2. Have a Video Transcript
Video transcripts can’t be ignored.
They are extremely crucial for several reasons:
- They make your videos accessible to a larger audience. Like people with hearing difficulties, or those who can’t turn up the volume at the moment.
- Google algorithms understand your videos easier
Video transcripts can improve your SEO rankings, as Google crawlers understand texts and not videos. By providing transcripts, you give them an idea of your video content so they can suggest your video if it’s related to users’ search inquiries.
3. Choose Good Video Titles
Usually, when uploading a new video, the name of your file matches the title of your videos. You want to pay closer attention to it and rename your video if it doesn’t relate to the content.
Your video title should be an exact reflection of your video. It shouldn’t be misleading or promising things that aren’t shown in your videos. You can do some keyword research to choose a better title, but if it doesn’t fulfill users’ search intent, it can eventually lower your rankings. Pick something simple, short, and informative.
4. Pay Attention to Your Video Description
Video descriptions work like meta descriptions for your website. They should be short but contextual. Avoid filling your description with just keywords, or you may get penalized.
Be sure to write the exact description of your video, so users will know what to expect from it.
Video is often overlooked as a way of improving website rankings. Maybe it seems too time-consuming and pricey, or you think you don’t have the necessary skills for creating good video content. And even though many marketers invest numerous hours, money, and resources into creating outstanding videos, it may not be enough if the videos aren’t well-optimized. So start using videos to rank higher in search results. All you need to do is create quality content and follow the steps mentioned above.
